The Festive Touch

 

 Now here's a fun little recipe leaflet from 1961!  Published by the Nestle company, this little booklet would have come bound inside a magazine.  Its 14 recipes feature Pet evaporated milk and Nestle baking morsels.  

Pet Evaporated Milk, we are reminded, has "twice the country cream in every drop" and is "the velvet ingredient -- thin milk would never do."  And "Nestle's makes the very best chocolate (butterscotch, too).  Only Nestle's Morsels melt so smoothly, blend so evenly."

All of the recipes are pictured. They include Hot Fudge Sauce, Chocolate Frosting, No-Bake Brownies, Pineapple Bavarian (with a peppermint variation), Apple Nut Dessert, Chocolate Cherry Creams, Nut Fudge (with a double layer fudge variation), Easy Graham Bars, Chocolate Logs, Fudgy Macaroons, Toll House Marble Squares, Polka Daters, Butterscotch Crunchies (with several variations), Pumpkin Pie, and Festive Fruitcake. Most of them look really scrumptious, and it may be that someone reading this has been looking for one of these recipes for decades!

I just noticed in the photo above, which shows the entire leaflet from the back, that the colors used for the words "The Festive Touch" resemble butterscotch and chocolate.  I think that is likely purposeful.  

To me, one of the most endearing things about this little leaflet is the little scribble of red ink on the front, just above the ellipsis after the word "touch".  It looks as if someone, about to write a Christmas card or a gift tag, was testing their festive red pen to make sure it still worked.

Such a fun find!  This has just been listed in my Etsy shop.